top of page

Become a Successful Bookstagrammer

a paperback beside a dish of potpourri

A Guide to Becoming a Successful Bookstagrammer on Instagram

In the realm of social media, Instagram has become a hub for book lovers to share their passion for reading through visually captivating content. Bookstagram, a term coined for Instagram users dedicated to sharing their love of books, has evolved into a vibrant community where readers connect, discover new titles, and showcase their literary adventures.

Within this digital landscape, certain individuals have risen to prominence, amassing thousands, if not millions, of followers who eagerly await their bookish recommendations and insights. Let's delve into the world of successful Bookstagrammers, exploring what sets them apart and fuels their popularity.

One shining example of a thriving Bookstagrammer is @thebeautyandthebookish. With over 13.8k followers, her feed is a symphony of aesthetically pleasing book covers, cozy reading nooks, and thoughtful captions that resonate with her audience. What distinguishes her is her authenticity; she shares not only her favorite reads but also personal anecdotes and reflections, creating a genuine connection with her followers. Bright pastels consistently dominate her graphics, giving her story a pleasing aesthetic.

Books in bright pastel colors sit, spines up, beside a pink sign that reads, "Love."

Another standout figure in the Bookstagram community is @fictionmatters. Known for her thought-provoking book reviews and insightful discussions, she has cultivated a loyal following of over 112k. What resonates with her audience is her ability to spark meaningful conversations around literature, challenging conventional perspectives and encouraging readers to explore diverse genres and voices. She also maintains a unified aesthetic with muted pastels in her graphics.

Against a soft blue wall and beside a cascading green plant is a wire cart with stacks of books in it.

In contrast to the pastel aesthetics above, @myfriendsarefiction, with over 207K followers, employs earth tones and a more neutral palette to showcase primarily fantasy fiction. Alongside stunning photos with digitized glitz and glamour are photos of models in gorgeous gowns, adding to the fantasy aesthetic.

A girl wears a crown and a beautiful sienna gown made of taffeta in a fantasy style as she holds a book and stands before a wall of bookshelves.

With over 14K followers, @thick.thighs.thicker.reads posts beautiful images with shadows and skulls, creating a darker fantasy vibe than that pictured above. Known for her passion for reading new releases and her enthusiastic yet frank reviews, she keeps her followers wanting more.

Bookshelves featuring dark fantasy novels, skulls, and candles.

If you're an avid reader with a desire to join the ranks of successful Bookstagrammers, here's a comprehensive guide to help you embark on your journey:

1. Define Your Niche and Style

Identify what sets your Bookstagram account apart. Consider your favorite genres, themes, or unique perspectives you can offer. Whether it's focusing on a particular genre like fantasy, mystery, or romance, or emphasizing diverse voices and underrepresented authors, defining your niche will attract like-minded followers.

2. Curate Appealing Content

The visual aspect of Instagram is crucial. Invest time in curating high-quality, aesthetically pleasing content. Experiment with different photography styles, props, lighting, and backgrounds to create captivating images that highlight the books you're featuring. Consistency in visual style helps in building a recognizable brand.

3. Engage with the Community

Engagement is key to fostering a thriving Bookstagram community. Interact with fellow Bookstagrammers by liking, commenting, and sharing their posts. Participate in book-related challenges, discussions, and readathons to connect with a wider audience and discover new books.

4. Develop Compelling Captions

Craft engaging captions that complement your visuals. Share your thoughts, feelings, and insights about the books you're featuring. Encourage conversation by asking questions or inviting followers to share their opinions and experiences. Authenticity and personality in your captions will resonate with your audience.

5. Utilize Hashtags Strategically

Harness the power of hashtags to increase the discoverability of your posts. Research popular Bookstagram hashtags relevant to your content, including genre-specific tags, author names, and book-related events. Strike a balance between niche and broad hashtags to reach both targeted audiences and explore pages.

6. Build Relationships with Publishers and Authors

Forge relationships with publishers, authors, and book-related brands within the literary community. Participate in book tours, virtual author events, and book launches. Tag authors and publishers when featuring their books, and don't hesitate to reach out for collaboration opportunities, such as book reviews, giveaways, or sponsored posts.

7. Stay Consistent and Authentic

Consistency is key to maintaining an engaged audience. Establish a regular posting schedule that aligns with your audience's preferences and your personal commitments. Stay true to your interests and passions, and share content that reflects your authentic self. Genuine enthusiasm for books is contagious and will resonate with your followers.

8. Continuously Learn and Adapt

The world of social media is constantly evolving, so be open to learning and adapting to new trends and features on Instagram. Stay informed about algorithm changes, new features, and best practices for growing your Bookstagram account. Experiment with different strategies and analyze your insights to refine your approach over time.

Becoming a successful Bookstagrammer on Instagram is a journey that requires dedication, creativity, and genuine passion for books. By defining your niche, curating compelling content, engaging with the community, and staying true to your authentic voice, you can cultivate a thriving Bookstagram presence that inspires and connects readers around the world. Remember, the most rewarding aspect of Bookstagramming lies in sharing your love of literature and fostering meaningful conversations within the vibrant literary community. Happy Bookstagramming!

Btw, if you don't already own The Bookworm Bible--my fifty-page comprehensive guide for book lovers compiled from articles I've written over the years on topics such as "How to Overcome a Reading Slump" and "How to Write Easy Peasy Book Reviews" with free resources such as a printable reading log, review templates, and an online reading journal--grab your free copy here.


Recent Posts

See All


bottom of page